A-B’s Strategy May Be Actually Working
Volumes and pricing continue to improve in scan data, but the industry clearly continues to struggle with some headwinds. Like this one big headwind: 20 out of the top 30 brands are still losing share, according to SymphonyIRI Group all-channels scans for the four weeks to October 3. Six out of the top ten share losers are A-B brands, and the rest are legacy Miller brands
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