A-B’s Strategy May Be Actually Working

Beer Business Daily October 18, 2010A-B's Strategy May Be Actually WorkingDear Client:Volumes and pricing continue to improve in scan data, but the industry clearly continues to struggle with some headwinds. Like this one big headwind: 20 out of the top 30 brands are still losing share, according to SymphonyIRI Group all-channels scans for the four weeks to October 3. Six out of the top ten share losers are A-B brands, and the rest are legacy Miller brands. The top four