A-B’s Sampling Program’s PR Push Has Some Drawbacks

Beer Business Daily September 28, 2010A-B's Sampling Program's PR Push Has Some DrawbacksDear Client:There's no such thing as bad press. Except when there is. While A-B's National Happy Hour and Grab Some Buds big sampling program is generating a lot of free publicity for the brand, there are some drawbacks. A few distributors have griped privately to BBD that the press not only highlights the fact that the brand has been down for 20 years, something perhaps the average drinker