A-B’s Goeler on Latest in BL Seltzer and BL Lemonade

Dear Client: Today, A-B will deliver the first "ceremonial cases" of Bud Light Seltzer to Seltzer, Pennsylvania, where it will be available before the product's official full rollout after the first of the year.  Bud Light VP and veteran marketer Andy Goeler told BBD the point is to "have a lot of fun," and "what better place than Seltzer, PA" to start? Indeed, the media campaign surrounding Bud Light Seltzer will feature the "typical, traditional Bud Light tone; it’s going