A-B’s Giant Craft Unit Making Big Bets

Dear Client: One of the largest "craft" brewers, depending on your definition, is Anheuser-Busch's Brewers Collective, with roughly a dozen craft franchises. Year to date in IRI, Brewers Collective's share of craft is 7.58.  And indeed, recent innovations like Karbach's Crawford Bock and Golden Road's Mango Cart are not only helping the total Collective grow 23% YTD in IRI, they're also pushing major share gains for Brewers Collective brands. In fact, for the period ending September 29, Golden Road was