A-B’s Dream: 50 Share, 50 Margin

May 5, 2011A-B's Dream: 50 Share, 50 MarginDear Client: That's pretty ambitious, given that market share and margins tend to play tug-o-war with each other. But chief Dave Peacock says it can be done at their distributor meeting earlier this week. He also quickly noted, regarding the 50% margin goal, "no, that doesn't mean we're going to do it on the backs of distributors.....we want and need you to be profitable too." On Bud Light, their goal is very clear: