A-B’s Conference Call: Soothing Raw Nerves

"Nobody can touch this system when it's aligned." So said A-B chief Dave Peacock on a conference call with distributors yesterday, according to several sources we spoke with after the call. The call consisted of talking a bit about 2012 marketing, which Dave and Paul Chibe are "very excited about." Super Bowl ads are testing better than last year, and the early tests of the Bud Light Platinum kickoff ad are good, said Paul. "My enthusiasm for the plan is getting stronger and stronger," he said

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