A-B to Wholesalers: Sell to ECommerce Retailers, But Not If They’re Transhipping

Dear Client:Today A-B issued a position statement on ecommerce to their wholesaler partners. They intend to be a pre-eminent player in the emerging ecommerce channel, as exemplified by their stated objective "to be the first choice for all consumers and all retailers, including ecommerce retailers and couriers."But they also revealed some "guiding principles" for their and their distributors' participation in the channel as it evolves: The brewer reiterated its commitment to the three-tier system "and the integrity of the Wholesaler