A-B To Air Combo Bud Light/Seltzer Ad For Super Bowl; Plus 1 Bud, 2 Ultra Spots

Dear Client: A-B will run four 60-second spots during The Big Game, CMO Marcel Marcondes told media in a call today.  Budweiser will get one. The Michelob Ultra family will get two: One for the flagship, and one for Michelob Ultra Pure Gold. And Bud Light will share one 60-second spot with the new Bud Light Seltzer brand. The lineup reflects their portfolio approach, Marcel said.  BUD LIGHT, BUD LIGHT SELTZER IS "ONE BRAND, ONE BRAND VOICE," SAYS MARCEL. That