A-B Talks “Push and Pull” at SAMCOM

Dear Client:Continuing our coverage from Anheuser-Busch's SAMCOM, we wanted to introduce readers to one of A-B's newest leaders gracing the stage this year, Alex Medicis. The company's new VP of Sales essentially said his top priority is to gain share. That's a tall task, considering A-B hasn't grown share since 2008, but Alex has a simple plan to achieve his goal.A-B is portrayed quite often as the bully of the industry, but Alex's impression of the beer industry doesn't align