Dear Client: Yes, as the title hints, sources have shared that A-B is taking general price increases on more SKUs. Most of the increases will be represented as discount reductions, rather than frontline price increases. Recall that A-B and most other brewers have a 70-30 split with distributors in frontline increases, while they share a 50-50 split on discounting. Increases will be effective in February. Constellation is said to also be increasing in February. But curiously, A-B's increases (anywhere from
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