March 13, 2012A-B Takes on Craft With Their 'Balanced Porfolio'Dear Client:In the most recent report from Morgan Stanley, analysts praise A-B's "new" sales model. "We believe early 2012 top-line improvements go beyond macro and weather factors, and even beyond the Platinum roll-out," wrote lead analyst David Belaunde. "They reflect improved execution under new US management..." One of those he is referring to is US vp of sales Dave Almeida. BBD sat down with Dave last week to flesh out something
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