A-B Tackling Low Sugar / High Flavor Segment with Agua Frescas

Dear Client:Low sugar, high flavor? A-B is on it.One example: the low-cal agua fresca play A-B is about to roll nationally, innovated by Golden Road. They're announcing it to distributors this week. Golden Road's 4% ABV Spiked Agua Fresca will come in several flavors, including strawberry pineapple (110 calories) and cucumber lime (95 calories), with more to be announced. It's hitting in -- what else? -- slim cans.The angle? The brews are "inspired by the flavors of agua fresca," but