A-B Softer in Q2 But H1 “Best Performance Since 2008”

August 1, 2012Dear Client:A-B posted softer second quarter sales-to-retailers of down 0.2%, but it's still holding onto a first half gain of up 0.2% selling days adjusted. So A-B is still positive, but losing about a quarter point of share for the year. But here's the big data point: price and mix shift was up 4.4%, mainly due to Platinum and Lime-A-Rita mix shift. Budweiser was down 6.5% while Mich Ultra is up 7.3% and Stella Artois is up 18%