A-B Seeks to Shake Up Import Segment with Cerveza Patagonia

Dear Client: Late last year, Anheuser-Busch quietly began testing a stateside version of a highly popular beer brand in South America, Cerveza Patagonia. Now, they've made the call to take the brand to more regions throughout the U.S. in an effort to disrupt the one segment they've had a tough time cracking – imports. BACKGROUND. Cerveza Patagonia is a powerhouse in its home country of Argentina, where it accounts for nearly a quarter (22%) of the total draft beer volume,