A-B Rolling Unused Cents Per Case into First Half 2021

Dear Client:  BBD readers know that wholesalers cents per case contributions have been a hot topic this year, particularly with all the new innovations hitting the market (which typically demand higher spend per case).  But A-B has shared with BBD that they've come to an agreement with their wholesaler panel that the cents per case, committed for local sales and marketing, not used in this unusual year can be rolled over to the first half of 2021. They're announcing this