A-B Reiterates 10% Branch Strategy

A-B chief João Castro Neves' comment at their distributor meeting at the NBWA Convention in Vegas that their WOD strategy (what they call brewery-owned branches) is not to vastly expand branch ownership, but to acquire and divest over time to maintain around 10% of volume under branches, surprised many distributors we spoke with. That's a significant revelation and the strongest statement we've heard on branch strategy ….. ever.

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