A-B Q3 Call: Estrella Jalisco Expansion, Mich Ultra Eating Into Bud

Dear Client:After yesterday's call on A-B Q3 results, which had the company reporting shipments down more than 6% due to the impact of hurricanes in their largest markets, we expected more color around weather, and we got it.But more intriguing than that are the big Hispanic bets A-B is making, from Bud Light to Estrella Jalisco, and just how much Mich Ultra is affecting their biggest brand. Read on.BUD LIGHT 360 LOCAL MARKETING MOVING BEYOND CALI, TEXAS. Texas featured prominently