A-B Q2 U.S. Shipments and Depletions Sag Double Digits, Dragging Global Results

Dear Client:  Anheuser-Busch InBev has just reported results for Q2 '23, the first quarter capturing the unprecedented blow back the company has fielded over having sent online influencer Dylan Mulvaney a can of Bud Light earlier this spring.  Q2 2023, U.S. highlights included double-digit declines for both shipments and depletions – down 15% and 14%, respectively. A-B acknowledged that this underperformed the industry, “primarily due to the volume decline of Bud Light.” A-B’s U.S. revenue was down 10.5%, and yet