Beer Business Daily – beer industry news and numbers

A-B Q2 Depletions Down 3%; Revs per Hecto Only up 0.9%

Dear Client:Anheuser Busch reported Q2 and half year 2017 numbers today. How'd they fare in the U.S.? REVS PER HECTO ONLY UP 0.9%, DEPLETIONS DOWN -3%. In the U.S., where revenues were down more than 2.6% last quarter, that metric was only down 0.2% in Q2 for the U.S. But where revs per hectoliter were up 2.2% last go-round, this time they're only up 0.9%, "negatively impacted by brand shipment mix." Their pricing strategy "remains to target pricing in line

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