Expect to see a lot of Shock Top Pumpkin Wheat in market this fall. Yesterday A-B sent notice that Shock Top is "one of the highest priorities within the High End in 2015." The first priority is accelerating the growth of Belgian White. Their "clear second" is "to accelerate growth of our seasonal lineup, featuring Pumpkin Wheat for the fall," an opportunity to build on "the strong growth of Lemon Shandy this summer, up 11.4% through July." They're hoping to convert Lemon Shandy distribution to Pumpkin Wheat.