A-B Makes More Non-Alc Moves, Partners with Hiball Energy and Alta Palla

Dear Client:A year after the Teavana announcement, Anheuser-Busch is announcing another move in non-alc: They're acquiring Hiball, the category leader of organic energy drinks/sparkling energy waters (it's basically Monster for people who don't want to feel like they're doing bad to their body).Alta Palla, Hiball's year-old, non-energy organic sparkling/juice water brand, is part of the deal, too. (Think the crunchier answer to San Pellegrino soda.) The energy and sparkling water categories are among the fastest-growing in beverages, and these brands