A-B Makes Important Changes to Service Standards

Anheuser-Busch has made some significant changes to their wholesaler equity agreement effective immediately, BBD learned last night. The changes were made to their Exhibit 9, which governs distributor operating, sales, and merchandising standards. The changes, A-B stressed, were made in accord with A-B's Wholesaler Advisory Panel, and were structured to "meet changing business needs" and to "strengthen [their] competitive advantage ," according to a memo from A-B vp sales Evan Athanas.

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