A-B Heavies Up on Marketing Investment, Big Bets for Beyond Beer

Dear Client:  A-B sales chief Brendan Whitworth had a slew of headlines for BBD today. They're investing millions to heavy-up on marketing for 2020, especially for above premium brands like Mich Ultra, and tripling their investment in Beyond Beer (seltzer, wine and spirits brands, etc.) -- devoting "well over $100 million" on Beyond Beer big bets.  Beyond Beer is getting more attention than that, though. It's getting a standalone Business Unit president, Fabricio Zonzini, who will basically be for Beyond