A-B Has Full Innovation Pipeline for Years
Expect More Branches

August 6, 2012Dear Client:The success of Bud Light Platinum (which has sold three times as many cases as A-B predicted) and Bud Light Lime-A-Rita (which has sold five times as much volume as they predicted) is giving ABI "more confidence going forward" in coming up with new products and packages, writes veteran analyst Caroline Levy of CLSA, who met with Brito last week. ABI inherited an "empty innovation pipeline" when ABI first took over A-B in 2008, but now they