A-B Going Seltzer Crazy

Dear Client: "Last year, when we told A-B they needed to get in on this seltzer craze, they didn't seem that interested. That has changed bigtime," a distributor told A-B.  Now they are going "all in" on seltzers.   First in the queue is Bud Light Platinum Seltzer. It wouldn’t have been our first guess. Michelob ULTRA Seltzer would be our first choice, but BBD has since heard privately that it will be a big play in the Spring 2021, though