A-B Going After the Health Nuts with Mich Ultra Pure Gold

Dear Client:Anheuser-Busch officially launched its latest line extension for Michelob Ultra yesterday, with Michelob Ultra Pure Gold.The new brew contains 85 calories, which is 10 fewer than regular Mich Ultra, and 5 less than its new competitors -- Corona Premier and Amstel XLight -- hold. But lower calories don't appear to be the selling point with this new brand.Nope, it seems as though A-B is banking on the "organic" factor. When reading the press release on the new brew as