A-B Gives Rationale for Price Increase

July 28, 2011A-B Gives Rationale for Price Increase Dear Client:Regarding A-B's October 3 price increase, we've heard from the analysts, we've heard from distributors, but what does A-B itself say about it? A deck being passed around distributors gives a peek into their thinking as to why another price increase. Why does A-B think a price increase is appropriate? Four main reasons: 1. A-B's shopper poll shows that beer is still considered the best value against wine and spirits, with