A-B Fronts Full Court Press on Sampling Program

Beer Business Daily September 27, 2010A-B Fronts Full Court Press on Sampling ProgramDear Client:A-B's big sampling program, where they will give away 500k free Budweisers, generated a surprising amount of media attention, starting on Thursday and balooning over the weekend. While sampling isn't anything new, getting so much exposure about it is. In an interesting twist and a break with the past, A-B has actually courted the media to, I suppose, get a multiplier effect on their program and get