A-B Distributors Respond to Changes in Marketing Management

January 10, 2014Dear Client: As reported yesterday, it has been revealed that A-B vp marketing Paul Chibe has left the building, to be replaced by Jorn Socquet, who has served as vice president of marketing in Canada since 2010. Distributors we polled yesterday evening were generally pleased that there will be a change in the direction/effectiveness of A-B's marketing, which one distributor characterized as "not awful but not wonderful." Another distributor says, "They're still shooting Super Bowl ads and it's