A-B Detonates Neon Burst Hard Seltzer Across C-Stores

Dear Client: Everyone wants to leverage c-stores these days. But nobody has the juice in c-stores nationally like A-B. After Anheuser-Busch's January SAMCOM meeting, we shared news of the company's imminent new c-store "fighter" -- a sweet FMB called Neon Burst, meant to compete with the segment leaders (everything from Mike's Hard and Twisted Tea, we assume, to Seagram's).  “Sweet FMBs are essential for our plan for 2022,” Beyond Beer chief Fabricio Zonzini told distributors at year's outset.  “And we