A-B CMO On Defending Bud Light, Super Bowl and More

Dear Client: At this week’s Beer Industry Summit our own Jenn Litz-Kirk (who was recently promoted to Director of Content, as Harry announced during the show) sat down with Benoit Garbe, Chief Marketing Officer of Anheuser-Busch. Coming up on a year and a half in the role, we wanted to know Benoit’s marketing priorities for ‘23, which he said includes investing in “the brands that are working” and stepping back as the exclusive beer marketer at the Super Bowl.  Read