A-B Brings Estrella Jalisco to 10 U.S. States

Dear Client:Few segments are as hot as Mexican imports right now and Anheuser-Busch is looking to tap into that growth by bringing another Mexican import to the states: Estrella Jalisco beer. The brewer will launch the pilsner from Guadalajara, Jalisco, in the U.S. this month, delivering "more than 100 years of Mexican brewing tradition to America.""Estrella Jalisco is a symbol of Mexican pride that evokes rich traditions and history," said Jorge Inda Meza, marketing director, West Region for Anheuser-Busch. "Many