Tilray Can’t Stop Innovating

Dear Client:    In a long-ranging interview with Tilray Brands brass, U.S. beer division chief Ty Gilmore and new CMO Prinz Pinakatt shared their big bets for ‘24.  They also revealed a minor addiction to innovation.  Tilray Beer focuses on three main strategies to win in the beer market: regional “jewels” (like SweetWater, Montauk, Redhook, Widmer), national brands (like the 10 Barrel "Cheap Fun" Pub platform (Beer/Ice/Cerveza), and Shock Top), and innovation. But really, as a beverage company -- the fifth