“Rocket Ship” Cincy Light Helped Fuel Another Year of Growth for Rhinegeist

Dear Client:    When we talked to Rhinegeist’s newly named CEO, Adam Bankovich, last fall, he spoke quite highly of their new beer Cincy Light. The beer -- which launched last summer in partnership with the University of Cincinnati’s official name, image and likeness (NIL) collective, Cincy Reigns -- looked to be more of a marketing tool than any significant source of volume upon our first coverage of it [see CBD 05-16-2023].   But in less than a year, it’s looking more