Lagunitas Dives into the Chelada Game

Dear Client:    Craft beer wants a piece of the success Chelada style beers are bringing to large brewers. Enter the latest play by Petaluma, CA-based Laguintas: a Chelada duo including Limón y Sal and Spicy Michelada (h/t MyBeerBuzz for unearthing the label). Interim CMO Hannah Dray tells CBD they are planning to run a small trial in March 2024 with the pair “in select markets.” Lagunitas is “targeting convenience only,” Hannah says, with the new play piloting in 6% ABV,