BLVD Doubling Down on Innovation, Brand Extensions in ’24

Dear Client:   Kansas City's Boulevard Brewing recently unveiled its 2024 business plans and they’re planning to innovate heavily, leaning on brand extensions of their most popular craft beer and seltzer products.  Among the brand extensions include several new package sizes and offerings that play on popular craft styles and categories, including a non-alcoholic play on Boulevard’s biggest brand, Unfiltered Wheat. “We knew that the next entry into this space would need to be as refreshing and light-bodied as our largest