Little Movement for Craft in Latest Scans

Dear Client:   The latest scans are in and craft is looking pretty static. Circana data, stretching to September 10, shows the segment’s dollar trends are stuck around flat in multi-outlet and convenience for the latest four weeks (-0.7%), the most-recent 12-weeks (+0.3%) and YTD (-0.7%). Volume trends for craft are worse, of course, but relatively stable as well, down 4.5% for the four weeks, down 3.7% for the 12 weeks, and down 4.9% YTD. The channel dynamics behind these trends