Moderation Goes Mainstream in Co-Branded HOP WTR/Pacifico Campaign

Dear Client:   Leaning into consumers’ preferences for moderation, HOP WTR is partnering with large and growing Mexican import brand, Pacifico, on a co-branded marketing campaign across retailers (with a national rebate) and social media this fall. Recall, Pacifico's parent company in the U.S, Constellation, also owns a minority stake in HOP WTR – making this interesting tie-up make a little more sense. This unique campaign comes as 58% of consumers report switching between lo/no and full-strength alcoholic beverages during the