The Beyond Beer Bets Paying Off for Sierra Nevada

Dear Client:  Earlier this week we peeked behind the curtain with Sierra sales VP Ellie Preslar for the drivers behind Sierra’s single-digit growth trends in May [see CBD 06-12-2023]. Recall, Ellie said they were starting to see the results of plans stated at their wholesaler meeting last August: "grow Hazy, strengthen Pale and repeat,” while also investing to stabilize brands like Torpedo [see CBD 08-24-2022]. We covered the traction behind Hazy Little Thing and Pale Ale earlier this week (Rotator