Athletic Lands Partnership with JetBlue

Dear Client:  The company behind much of non-alc beer’s "spike" in the U.S., Athletic Brewing, is now literally taking the segment to new heights. Indeed, the top 15-craft brewer announced today that it has struck a partnership with JetBlue, wherein the latter will become “the first major U.S. airline to sell non-alcoholic beer at 35,000 feet.”  The announcement shared that, starting today, JetBlue will serve the non-alc craft brewer’s golden style ale, Upside Dawn, on all of its domestic flights.