A-B Western Craft Moves: New Spirits RTD Plays and More

Dear Client:  As the West Coast goes, largely, so goes craft.  So we were curious how new regional craft VP Brad Nadal looks at his post leading Anheuser-Busch's western craft breweries, Golden Road, 10 Barrel, Elysian and Four Peaks. Brad’s priorities? Those include being relevant, going deeper, and amplifying existing advantages – and white space.  His breweries have some choice stats to promote. Like:  -Golden Road’s Mango Cart actually grew volume in IRI Total US MULC last year, up almost