A Handful of Takeaways on the Future of HOP WTR

Dear Client: As spirits continue to eat away at beer share — and RTDs battle for more channel access in states across the country — non-alc beer and related segments like hopped waters become even more important in beer wholesalers’ portfolios.   The good news is, such products are slowly but surely growing in share (albeit currently at a small sliver of the overall beer category). Total hop water is up 157% in dollar sales the latest 13 weeks (to 1/28)