Behind an Industry Vet’s New RTD Play: Country Luau Spirits

Dear Client: What drew us to profile Country Luau — a low-calorie, spirit-based RTD in flavors like Mango Mosa with premium vodka and Yuzu Ranch Water with Blanco Tequila — wasn’t necessarily the brand. It was founder Adam Kost’s background. Adam has held many prominent roles in the packaged beverage industry. He was global director of e-commerce for ZX Ventures for a couple of years. He was brand innovation manager for a bit during his 7-year Heineken career. He was