Sierra is All in on Beyond Beer

Dear Client: On the ground here at the beautiful Sierra Nevada brewery in beautiful Mills River, we’ve heard a lot of interesting things this morn at their Eastern region wholesale meeting. The brewer of one of craft’s hallowed staples, Sierra Pale Ale, is going all in on beyond beer of all types. It seems the latest in founder Ken Grossman’s long line of big-time bets, starting back when he bet on their first brewery, more than 40 years ago. Yes,