Talea: Not Your “Bros” Beer

Dear Client: Brooklyn-based Talea Beer Co. is New York's only female- and veteran-owned brewery. But its unique appeal goes beyond that factoid. It’s hard for a brand to break through the concrete jungle of NYC. And yet, if you passed by the immensely-trafficked institute of Grand Central Station this summer, there’s a good chance you encountered a throng of happy hourists drinking at Talea’s colorful, geometric-patterned pop up bar.  That's not the brand’s only enviable real estate. The company has