Craft’s Struggles in Scans “Expected” or “Alarming”?

Dear Client:  We now have an official look at how craft sits at the half in the off-premise, thanks to the latest batch of NielsenIQ scans stretching to July 2. And if you’ve been following along with scan coverage this year, then the following half-year tallies for craft are about what you’d expect… The segment is down 7.4% in dollars YTD, and down double-digits in volume (-11.3%), quite a ways off from total category trends of down 1.1% in dollars