Target Jumps into the RTD Fray with Casa Cantina

Dear Client:   As we reported yesterday, large-size premixed cocktails like Jose Cuervo Margarita or Rancho La Gloria are the fifth-largest subsegment of the hot RTD category, comprising $354 million of the overall segment's $9 billion in yearly sales. We've kept an eye on this particular segment, mostly due to the rocket-like trends of large format RTD, Rancho La Gloria. As sister publication Wine & Spirits Daily reported earlier this year, Rancho was the top-growing wine brand of 2021 (yes,