The Top Craft Players Posting Growth Over Memorial Day Lead-Up

Dear Client:   Memorial Day reads at retail are starting to hit, and from a high-level view it appears to have been a ho hum holiday week for all of bev alc. All three categories failed to lap last year’s dollars in IRI multi-outlet and convenience data for the week ending May 29, with total beer down 2% vs prior year, wine down 5.1% and spirits down 0.2%. (Note, this read does not include all of this year's holiday -