Who Will Win the Convenient Cocktails Wars?

Dear Client:   Per a recent IRI roundup on ready-to-drink trends, the total RTD segment (of any base) has reached over $11 billion in sales the latest 52 weeks, to 12% share of total bev alc.  But as we know, growth is slowing: the segment’s 3-year CAGR is up 22%, while the  52-week growth trend (ended 4/17) is "only" up 7% (in multi-outlet + convenience + liquor).  Amid that RTD universe, beer seltzers are 44% dollar share of segment. But