An OG Spirits RTD With Serious Edge: Fishers Island Lemonade

Dear Client:   According to the BWC company, there are roughly 1,189 RTD spirits brands in tracked off-premise channels, YTD to 4/23. That’s up 21% vs. the same period last year – and already higher than 2021’s full-year count of 1,175.  Clearly, despite the segment’s triple-digit growth rates, it takes some serious differentiation to stand out.   Fishers Island Lemonade has just that. The brand was born of a namesake cocktail, made popular at the more-than century-old Pequot Inn in Fishers